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AdSense Successful Stories..

2009-09-26T09:24:00.000-07:00

Interview with the AdSense million dollar man, Jason Calacanis

When Jason Calacanis wrote in his blog that he was on schedule to make a million dollars with Google AdSense over the next twelve months, he created a phenomenal buzz about the financial possibilities of running AdSense on blogs, as he does on his Weblogs Inc. network.

If back in September when we started playing with Google Adsense someone told me it would turn into a $1M a year business I would have laughed. A million bucks without a sales person? Give me a break!

However, yesterday we broke our $2,100 record with a $2,335 day. That’s an impressive number I know, because if we can take that number to $2,739.72 we’re at—wait for it—$1M a year.

I asked Jason if he’d care to answer some questions on how he does it, he graciously did just that, sharing his thoughts, ideas and advice on AdSense.

Why did you decide to try out AdSense back in September?

We were launching blogs quicker then we could sell advertising, so we figured we could either give the ad space away (like magazines do) or we could try to make a little money from it with 3rd party ad networks like AdSense, Tribal Fusion, Fast Click, and Burst.

Did you initially place AdSense on all pages, or did you gradually add it over time? Do all pages on Weblogs Inc now run AdSense?

We started with a couple of blogs and then quickly put it all over the network.

What single change do you think made the biggest leap in your AdSense income?

1. Taking off the borders around the advertisement
2. Making the links the same color as the links on the blog
Why did you select the ad unit location that you did? (Curious because it is not generally a high CTR position).

We were sold out of leaderboards on our big blogs, so we figured we could slip the thin horizontal banner without it feeling like too much advertising. People tend to like–or not care about–Google Adsense ads. Which is great compared to graphical banners which people sometimes hate.

How successful have you found rotating the ad unit colors to combat banner blindness?

Never tried that… thanks for the tip!

You use channels on your sites, do you also check your channel reports on a regular basis? Have they helped you with making decisions regarding AdSense?

We do channels for each blog, and now we are doing channels for each position on each blog. This is a lot of work because we have seven positions across 80 blogs. I wish Google Adsense would automatically do reports by format (anyone listening over there?!).

How do you balance the user experience versus advertising revenue? Do you deliberately chose the less intrusive AdSense ad formats on Weblogs Inc?

We don’t like to abuse our users. We like to give a lot of content on one page (15 stories), and keep the heavy advertising up top. So, after the first page down your past most of the advertising.

You mention that your AdSense revenue would be higher if it wasn’t for advertising commitments already made on blogs such as Engadget. Is AdSense successful enough that you plan to place AdSense in those more prominent ad spaces when they become available, or is the current secondary placement on those blogs working well enough?

AdSense doesn’t reach the level of display advertising ($3-12 CPM) and it never will–unless Google started selling display advertising! Wait a second… that’s a really good idea!

Do you ever worry about someone attempting to target you for click fraud?

Not at all. Google has the issue totally under control. Besides, the advertisers correct click fraud by lowering the price of each click by what they think the cost of fraud is. So, if people were paying $1 per click, and they thought 5% were fake they would move their bid to .95. This is why the whole issue of click fraud is overblown: the advertisers look at the results and bid accordingly! People who bring up this issue–like the press–don’t understand that Google Adword buyers are very, very smart and take into account a certain level of fraud.Every system has fraud, look at credit cards! Should we stop using credit cards just because there is massive fraud? No, because on a percentage basis it is manageable. There is an acceptable fraud level in any economic system and we balance the freedom of having a credit card with the fact that someone could scam the system.

Do you plan to test Yahoo Publisher Network when it becomes available? What will be your deciding factor when choosing between the two - strictly revenue or something beyond that? What about some of the other contextual ad networks on the market?

This is all about performance. If Yahoo Publisher Network makes us more money we will give them the inventory. However, we don’t have all the time in the world to swap out these networks all day long, so we can’t try every ad network out there. In fact, I’ve been telling the smaller ad networks that come to us now that they have to give us a “floor CPM.” They would pay that floor rate in advance in order for us to even test their network. Out of the 10 ad networks I’ve told this to 8 think I’m crazy and two are considering doing it. So, I’m making some progress.

In another year large publishers with quality products are going to be able to demand a minimum “floor CPM.” Some folks might be getting this already. I would love to see Google or Yahoo say “we’re gonna pay you at least a .25 CPM for your traffic, or 65% of the value of the clicks–whichever is greater.” They could give you a report each month with both results.

If someone is going to beat Google at this game that is how they will do it, with a guaranteed minimum CPM. If I were trying to beat Google I would do three things: 1. disclose the % of the split, 2. give a floor CPM, and 3. direct sell CPM based advertising on top websites. In other words, add the direct selling that BlogAds or Tribal Fusion does to what Google already does. Then an advertisers could say “I’ll pay a $5 CPM for the top leaderboard on your site, and .50 for ever other click you can get on your site.”

That is the future: blended buys through one ad network.

I’m sure Google and Yahoo will offer this in the next year.

What is the best piece of advice you have for a publisher brand new to AdSense? What would you have done differently when you started with AdSense, knowing what you do now.

I would have run four ads per page, taken off the borders, and made the links the same color as the links on the blog. I would have also made channels for each position and blog so I could track things better.

How many times do you login to AdSense a day? Are you a stats junkie who checks every ten minutes? Or do you check only once or twice a day?

I have about 50 saved Adsense reports in a folder on my Opera browser. Every day I click on it and autoload the 50 pages. I then scan and look for trends. Sometimes I find a CTR spike or an eCPM of note. However, it’s pretty steady at this point.The best thing you can do to make more money is produce world-class content. That’s what I spend my time on: finding people who can make world-class content… and pay them!

How successful have the AdSense for Feeds ads in your RSS been? Have you had a problem with readers not wanting ads in their feeds from you?

Like three folks were upset about RSS ads. Now, we have millions of people coming to our sites every month so we’re not going to stop the revenue for three freaks who want free content without advertising (don’t we all want that?!?!).If you did a survey and asked people watching Desperate Housewives if they would consider paying to have it without commercials people would say yes. You could ask the same group if they would like to save money by watching the Sopranos for free with ads in it and they would say they would consider it!

Ads in RSS are no big deal. They are just like banners or text links on a web page. If you produce great content people will deal with the ads, and if you produce really great content a certain percentage of those folks will pay for the content (if you want to go that route). So, it’s important that when you’re running a business you ignore the freaks and listen to the real fans. Real fans of the site understand you need to make money in order to produce free content, and those real fans even visit the advertisers and buy their products knowing that it will support the product they love.

Search Engine Strategies next week in San Jose, and will be joining myself on the Earning from Search & Contextual ads session. You can read a bit more about the session here.

Thank you Jason for the interview!

Other Network Publisher.

2009-09-26T09:04:00.000-07:00

New PTC .

2009-09-26T08:22:00.000-07:00

by e2ADS.com

Adsense Tips

2009-09-25T21:24:00.000-07:00

by e2ADS.com

Google AdSense Tips

Many of the pages on this site display text ads from Google's AdWords program. To display these ads, a site must join Google's AdSense program. Joining is free, but not all sites are eligible to join. Once you're accepted, however, it's very simple to place the ads on your pages and to start generating revenue for your site. AdSense will serve ads that are generally very relevant to the content of a particular page. Here are some tips based on my experiences so far with the AdSense program.

Tip #1: Don't put ads on empty pages.

When I reworked my site, I built a skeleton set of pages that had no content, just titles and some meta tags. I displayed ads on those pages, however. Although all you see are public service ads at first, the very act of displaying ads on a page causes the AdSense web crawler to quickly fetch that page for analysis. A page with good content will thus begin showing relevant paying ads fairly quickly.

If you don't have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You'll have to wait until Google re-crawls the site for the ads to correct themselves. Here is what Google had to say when I asked them about how often the AdSense crawler updates a site:Thank you for taking the time to update your site. New ads will start appearing on your site the next time our crawler re-indexes your site. Unfortunately at this time, we are unable to control how often our crawlers index the content on your site.

Crawling is done automatically by our bots. When new pages are added to your website or introduced to the AdSense program, our crawlers will usually get to them within 30 minutes. If you make changes to a page, however, it may take up to 2 or 3 weeks before the changes are reflected in our index. Until we are able to crawl your web pages, you may notice public service ads, for which you will not receive any earnings.It's better to flesh out the page before you start displaying ads on it.Tip #2: Don't be afraid to ask questions

If you're wondering about something, don't be afraid to ask Google. So far, they've always responded to my questions within a working day. There are two email addresses to use, depending on the type of question:

Their responses are always very polite, and they appreciate getting problem reports and suggestions.

Tip #3: Avoid non-English characters on English pages

This one is a bug, to be honest. My surname is French, and I prefer to write it out correctly with the accent grave on the first "e". Every page on my site would then include at least two accented letters, because my name shows up twice in the footer. On some pages my name shows up two or three more times.

Normally, this wouldn't be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in French. This happens whether the browser indicates a preference for French or not. When I reported this to Google, this is the answer they gave me: Until this is resolved, I've decided to strip out all accents except on the pages that are actually in French.

Tip #4: Check your keyword density

Although Google doesn't release exact details as to how they determine the ads to serve on a given page, they do tell us that it's the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:

http://www.ranks.nl/tools/spider.html

This lets you fine-tune the page before exposing it to the AdSense crawler.

More AdSense Tips

You can find more AdSense tips in The Unofficial AdSense Blog. Here's a sampling:

Note that Tip #6 should also refer to the section targeting feature.

You can find the very latest and useful AdSense tips in my Uncommon AdSense book.

My Best PTC site

2009-09-25T09:04:00.000-07:00

Monetize Your Files and Links

2009-09-25T08:36:00.000-07:00

by e2ADS.com

Get Paid To

2009-09-20T00:18:00.000-07:00

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2009-07-26T02:44:00.000-07:00

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2009-06-01T07:41:00.000-07:00

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